New ebook: The B2B Marketer's Guide to Surviving the AI Hype

October 10, 2025 | 12:00 PM

Stop Babysitting the Robots. Start Getting Work Done.

AI promises a revolution, but reality is setting in: a sobering report found that over

95% of enterprise generative AI projects are failing. Are you tired of the hype?

This is your battle plan for separating AI magic from mastery.

You’ll learn:

• Why is the concept of "Agentic AI" a vendor's lie, and what is the core reason for project failure?
• How to differentiate between your martech stack's two "brains": Deterministic rules (certainty) vs. Probabilistic AI (opportunity).
• The 3 C's Framework for guaranteed value: Condense, Create, and Categorize—the error-tolerant tasks where AI actually excels.
• To stop treating AI as a "coworker" and start mastering it as a powerful tool (like a CNC machine).